Online slots maker Booongo has launched its entire games collection with existing client Videoslots in Sweden to extend its partnership with the operator and strengthen its foothold in the Swedish market.
Booongo and Videoslots, a leading iGaming operator, first teamed up in 2019. The latest move will further bolster the popular online casino’s offering in the lucrative Swedish iGaming space where it already boasts a comprehensive library of games from leading industry suppliers.
Booongo’s range of Hold and Win slots, including newest releases Tiger Stone, Scarab Temple, and Sun of Egypt 2, as well as some of the supplier’s ever-popular titles Aztec Sun and Dragon Pearls are soon made to be available to Videoslots’ Swedish players as part of the extended deal between the B2B and B2C company.
In addition, Booongo will provide its partner with access to its full suite of player engagement tools which have been proven to increase player retention thanks to a good variety of features such as cash tournaments and leaderboards.
Sweden is a particularly important market for Booongo as the company continues to expand its presence across regulated Europe. It has also been focusing a lot of effort into growing its presence in Asia and Latin America.
Further Swedish Growth
Of their partnership with Videoslots in Sweden and its expected benefits, Booongo Commercial Director Sebastian Damian said that their operator partner has an impressive reach in the important Swedish market and that they are delighted to have teamed up with it once again to bring their content to even more players across Sweden.
William Ahlberg, Head of Commercials at Videoslots, added that they are well aware of the quality of Booongo’s games and had no hesitation in choosing to make the provider’s content available to their Swedish players.
Mr. Ahlberg went on to say that they are looking to constantly grow their player base in that market and are “very hopeful” the addition of Booongo’s slots will grab the attention of an even wider audience.
Videoslots’ extended partnership is the latest content deal announced by the operator in recent weeks as it looks to grow its already impressive slots portfolio that currently comprises nearly 5,000 titles. As Casino News Daily reported Monday, Videoslots has rolled out content by fast-growing game development studio DreamTech Gaming to add more content to its games lobby.
Earlier this month, the operator announced a similar deal with BF Games and up-and-coming studio Arcadem. As part of its partnership with BF Games, Videoslots has launched the provider’s range of innovative titles, while its deal with Arcadem will see it add content from the recently formed game developer as it releases new games in the coming weeks and months.