Casino

Caesars Entertainment Incorporated plumps for strategic DFS investment


American casino operator Caesars Entertainment Incorporated has announced the signing of an agreement that is to involve it purchasing a minority stake in daily fantasy sports (DFS) pioneer SuperDraft Incorporated.

The Las Vegas-headquartered behemoth used an official Monday press release to declare that the deal will complement its own ‘strong mobile sports and gaming network’ and contains an option that could eventually see it acquire the remaining interest in SuperDraft Incorporated. The Nevada firm stated that the arrangement is to moreover assist the DFS innovator in positioning its mobile-friendly app ‘as an exciting new option and dominant force in the daily fantasy sports industry’ and potentially help it to grow its current portfolio of free and paid-for contests involving seven professional sports.

Attractive amalgamation:

Tom Reeg serves as Chief Executive Officer for Caesars Entertainment Incorporated and he used the press release to detail that the understanding will involve the iOS and Android-enabled DFS app from SuperDraft Incorporated joining his firm’s stable of online brands and becoming a member of its single wallet solution. The boss pronounced that such a move for the advance available at SuperDraft.io is set to grant customers ‘more options to play both online and in-person’ while additionally giving them the ability ‘to earn credits redeemable for rewards and experiences online’ or at any one of the operator’s more than 30 properties located across the United States and Canada.

Read a statement from Reeg…

“The addition of daily fantasy sports fits seamlessly with our strategic vision for mobile and online sports. SuperDraft Incorporated’s innovative multiplier game mode is unique in the marketplace and we believe it offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”

Comprehensive coverage:

Steve Wang, Chief Executive Officer for New Hampshire-based SuperDraft Incorporated, explained that his company currently offers aficionados in every American state access to free DFS contests with those in 37 jurisdictions including Ohio, New York and California also able to enjoy the thrill of paid-for competitions. To mark the signing of this partnership, he furthermore proclaimed that his firm is to run its SuperMillion Big Game contest from February 7 to give punters the chance to win a share of an estimated $1 million prize-pool.

Wang’s statement read…

“We’re super excited to be part of Caesars Entertainment Incorporated’s powerful gaming ecosystem. Daily fantasy players deserve a breath of fresh air and we’re here to transform the industry. SuperDraft Incorporated is now well-positioned to accelerate its growth with financial staying power while broadening its consumer appeal with bigger contests and better rewards to players of all interest levels.”






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