Online gambling operator LeoVegas has strengthened its Canadian foothold with the recent launch of its Pink Casino brand in that market.
Pink Casino’s debut in Canada marks its first launch outside of its core market, the UK. It has become the latest of several LeoVegas brands to be servicing Canadian players.
The gambling operator said that its Pink Casino brand will benefit from LeoVegas’ experience and local knowledge of the lucrative Canadian iGaming space the company has built to date. It further noted that this latest launch has been made possible by the successful migration of its UK-facing casino brands to LeoVegas’ in-house-built technical platform. The migration was completed this past spring.
Pink Casino’s entry into Canada was part of LeoVegas’ strategy to use existing online casino operations and resources to deliver profitable growth across new and existing markets.
North American Expansion
Commenting on the launch of Pink Casino in Canada, LeoVegas Group CEO Gustaf Hagman said that it is super exciting for the operator to continue to expand its presence in North America.
The gambling executive went on to say that the iGaming brand now being live in the Canadian market represents “a superb way to use our strong brands and deliver profitable growth” and that he is looking forward to “offering the Canadian market even more gaming fun and entertainment in the form of Pink Casino.”
The Canadian market has now been included to Pink Casino’s Rest of World region, which accounted for 18% of total revenue during the third quarter of the year, LeoVegas said. The brand is targeted mainly at the female group of casino players.
Its Canadian expansion is the latest big news shared by LeoVegas in recent weeks. The company announced late last month that it had begun rolling out payments via open banking under the EU’s Second Payment Services Directive.
The operator said that the move would result in “even more secure and faster payments” for its online gambling customers and in “lower transaction costs and a reduced dependence” on third-party payment service providers for LeoVegas itself.
Push Gaming Deal
In separate news, LeoVegas announced Monday that it has sealed a content supply deal with games maker and provider Push Gaming. The deal will see the operator directly integrate Push Gaming titles such as Jammin’ Jars and Joker Troupe and add these to its existing games offering.
Of the deal, LeoVegas Group Casino Games Manager Johan Ekberg said that Push Gaming’s games library “delights with every spin” and that “with some hugely innovative games and incredibly engaging mechanics, we look forward to taking our content agreement to the next level, as well as continuing to establish a productive business relationship in the years ahead.”