PlayStar Casino announced partnership with Ocean Casino Resort. The deal between the two companies is a multi-year agreement, which will grant the newly established casino brand access to the New Jersey market.
According to company’s representatives, in the second half of the year it will be available to players from the Garden State. The delay was caused by the process of securing the necessary licenses and approvals from Division of Gaming Enforcement.
Significant part of PlayStar Casino’s online offering is the experience they provide to visitors every time they walk through its digital doors. This effect of immersing will be achieved, as the brand claims, through personalization, engagement and customer service since PlayStar’s mission is to make customers feel like the star of the show.
Regarding the deal, Adam Noble, Co-Founder and Executive Vice President, said: “We are delighted to have secured access to the thriving New Jersey market through Ocean Casino Resort.”
He added: “We have shaped our proposition through extensive market research and analysis of customer behavior to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favorite amongst players across the US.”
In the meantime, Joel Wikell, Group Founder and Chairman at PlayStar Casino, commented: “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life. To get back in at this time when the technology and possibilities have advanced so much is genuinely exciting. And we’re looking forward to doing it all over again.”
Ocean Casino Resort’s Plan to Upgrade
The partnership with PlayStar Casino is important for Ocean Casino Resort, since its customers will be provided with an online casino experience and because of the coronavirus pandemic and all the restrictions in the physical casinos, many brands are expanding to digital gambling.
At the end of last year, Atlantic City’s Ocean Casino Resort debuted a brand new high-limit slot area, called The Cove.
The new slot experience is part of the plan to upgrade the facility while it establishes itself as one of the major players in Atlantic City’s casino market.
The Cove is home to more than 140 slot machines from leading providers, such as IGT Konami, Scientific Games, Aristocrat and others. The area occupies 7,450 square feet space right next to Wahlburgers.
Aside from games, The Cove also offers cocktail service, private restrooms and exclusive cage for patrons playing in the new section.
Source: “PlayStar Casino and Ocean Casino Resort tie up multi-year agreement”, SBC Americas, February 1, 2021