Strengthening its existing partnership, Microgaming will lend its market-leading content to Maltese online casino operator Rootz Limited for its recently launched third brand, Wheelz.
The partnership between the two companies began in the summer of 2019 when the Birkirkara-headquartered firm debuted its breakout brand Wildz, which was followed in June 2020, by its second casino brand, Caxino.
“We are thrilled to extend our successful partnership with Rootz.”
Built on Rootz’s own powerful gaming platform, Wheelz will gain access to Microgaming’s expansive portfolio of premium content from the independent game studios it works with on an exclusive basis. Included in the haul are the recently launched hits Diamond King Jackpots and the Western-themed Golden Stallion from Las Vegas-based math-first studio SpinPlay Games and Stockholm-Manchester video slot games studio Northern Lights Gaming respectively.
“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites,” said Rootz Limited Chief Executive Officer, Lasse Rantala.
“I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world,” added Rantala.
The new virtual gaming experience has already launched 125 of the leading content aggregator’s games. That, together with the online casino‘s utilization of AI and automation, will help Wheelz provide an engaging, “highly-personalized” experience for players.
Also commenting on the rekindling, Head of Partnerships for Microgaming, Neil Bancroft said in a company presser…
“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership.
“Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.”
All new Feb slots:
Microgaming recently announced its February lineup of slots, which will exceed 20 new titles, including more than 10 from its top-tier content partners and 10 from its growing stable of exclusive independent studios. Just a few of the exciting new additions to its massive stable are the 20s gangster-themed Chicago Gold for PearFiction Studios, which launched on the 4th, and Juicy Joker Moolah from Just For The Win, which launched on the 9th.