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Russian bookmaker 888.ru to leverage EveryMatrix’s newly revamped sportsbook for market launch


British software development company EveryMatrix has launched online bookmaker 888.ru for the Russian regulated market. The new partnership marks the “first major deal” for the “new version” of the London-headquartered firm’s sportsbook.

The new tie-up will see the online operator leverage EveryMatrix’s turnkey platform alongside a product offering to include its sports betting software and platform OddsMatrix Sportsbook with the recently relaunched BonusEngine, as well as payment processing gateway, MoneyMatrix, which via a new partnership deal with PayPal, makes the online payment system available for its iGaming clients in 14 European countries and the United Kingdom.

The platform and products suite has been configured to conform to Russian gaming regulation, according to EveryMatirx.

Promising investment:

Group Chief Executive Officer for EveryMatrix, Ebbe Groes, used a company press release to comment on the new partnership…

“We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Working in Russia since 2017, 888.ru is a high-tech provider and a strong local brand, and according to the release, upwards of 100,000 users “migrated” to the new sports betting platform as part of the launch.

New benchmark:

Also commenting on the collaboration, Director of Electronic Sales and Marketing for 888.ru, Dmitry Merkulov added…

“We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”





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