FA chief executive Mark Bullingham calls on social media to introduce identification

The Football Association has called on social media platforms to introduce identification in a bid to deter online hate.

The FA says it is putting more pressure on companies, including Twitter and Instagram, to do more to combat abuse.

Premier League referee Mike Dean and his family received online hate, including death threats, and a number of players have highlighted discriminatory abuse this season.

“I do think there should be some way in which users are identified.” Mark Bullingham, FA chief executive, told Sky Sports News.

“At the moment, they are able to completely avoid any personal responsibility and we think that they have to face up for what they’re doing, in a small number of cases, on social media.”

Bullingham says it is imperative to keep up pressure on social media companies over safety online and tackling hate (image: The FA)

The FA believes social media platforms must be recognised as publishers and “take responsibility” by using new technology.

Dean returned to officiating after he asked to miss a Premier League game following the abuse.

“I think any such attack on any official is completely wrong and we stand against any such abuse,” said Bullingham. “We’ve been very clear that the social media platforms, in this type of abuse and in racial abuse, should be doing more.

Referee Mike Dean received abuse and death threats across social media
Referee Mike Dean received abuse and death threats across social media

“They should take responsibility that they are the publishers of their content and they, actually, are the only ones that have the technology to act, to prevent it even being published, and to enable the authorities to take swift action when it is.

“They should be doing more and we’re continuing to put pressure on them to do that.”

In response to Bullingham’s remarks, a Facebook company spokesperson, which owns Instagram, has told Sky Sports News: “We do not want discriminatory abuse on Facebook or Instagram and we will remove it when we find it.

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Kick It Out’s chief executive Tony Burnett recently told Sky Sports News he believes social media users being forced to declare personal information could deter potential abusers

“Between October and December last year, we took action on 6.6 million pieces of hate speech content on Instagram, 95 per cent of which we found before anyone reported it to us.

“We work closely with UK law enforcement and respond to all valid legal requests for information in hate speech investigation. We will continue to work with the police and wider industry to collectively tackle this issue.”

A Twitter spokesperson has referred to a company blog, published last month, and its condemnation of racist behaviour.

It stated: “We will continue to challenge this abhorrent behaviour at source along with our football partners and other social media companies. We look forward to sharing updates soon on new tools to support individuals experiencing increased abuse, and reduce the burden on victims of such behaviours.

“We have committed to Kick It Out’s initiative to tackle online hate, and look forward to continuing these discussions and developing solutions with our partners in football.”

Hate Won’t Stop Us

Sky Sports is committed to making and our channels on social media platforms a place for comment and debate that is free of abuse, hate, and profanity.

For more information, please visit:

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This is the message from Sky Sports presenters and reporters, who have united in supporting a new campaign aimed at raising awareness of online hate and abuse on social media

If you see a reply to Sky Sports posts and/or content with an expression of hate on the basis of race, colour, sex, nationality, ethnicity, disability, religion, sexuality, age, or class please copy the URL to the hateful post or screengrab it and email us here.

Kick It Out reporting racism

Online Reporting Form | Kick It Out

Kick It Out is football’s equality and inclusion organisation – working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

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